Most viewers have Scarlett Moffatt pegged as the new Queen of the Jungle, but not everyone has been as complimentary about the 26-year-old Geordie's appearance on I'm a Celebrity… Get Me Out of Here.
While some viewers have begun suggesting ITV is biased towards the Gogglebox star, one anti-bullying charity has even gone as far as to accuse Scarlett of bullying behaviour towards fellow contestant Martin Roberts.
Acutely aware her daughter is unable to defend herself against these accusations, Scarlett's mum, Betty, has decided to weigh in on the controversy and speak on behalf of her child.
Betty, whose relationship with her eldest daughter is well documented on Gogglebox, insist accusations made against her daughter have little grounding in reality.
"Scarlett does daft stuff and lacks common sense but she’s not someone to tear other people down," she insisted.
Speaking to the Daily Mirror, Betty wholly supported her child, adding: “It’s her choice what she wants to do with her life, but she’s not hurting anybody."
Taking aim at the individuals who have used Twitter as a platform to deride her daughter, Betty slammed: "If calling my daughter thick or stupid or anything else makes you feel better then crack on."