Kate Moss, style icon and supermodel, has been going against the grain since the beginning of her career. So no one questioned that she would forgo the digital addiction of social media that captures so many of us.
But in fact, Ms Moss has an Instagram account that she's kept hidden for years.
Kate revealed in a recent interview with HELLO! Fashion Monthly that she keeps an IG account for "spying" purposes.
"I don't care about people who post what they're eating or the weather," she said. Instead, the model focuses on what's trending around the world.
"I have to," she admitted, "otherwise I wouldn't know what anyone was talking about."
However, don't expect to see her profile becoming public anytime soon, as she told the magazine that she's not the biggest fan of social media.
"I don't have a relationship with [social media] at all. I don't know how to take a good selfie. I'm not good at them." Say what, Kate Moss can't take a selfie?!
Even though Kate keeps her IG private, she's no stranger to the social app. The style star makes regular appearances in the feeds of many models, photographers and designers alike (see snaps above), giving us serious #squadgoal envy.