Naughty or nice: it’s Louis Walsh… and he’s dressed as Santa Claus

The man with the bag is more traditionally clad in brightest red – with a big white beard to boot.

Indeed, Mr Claus is furthermore ordinarily considered to be a native of the North Pole, rather than Co Mayo.

But nevertheless, and wearing a delicious shade of Cadbury purple, Louis Walsh certainly makes for a rather fetching Father Christmas.

​The music manager, who of course earlier this year starred in another Cadbury's advert that got everyone talking, is now back for the festive season – appearing during last night during the X Factor ad break in his hottest Yuletide attire. 

And speaking frankly, we reckon his future as Santa is now pretty much secured. 

Ho, ho, ho!