The man with the bag is more traditionally clad in brightest red – with a big white beard to boot.
Indeed, Mr Claus is furthermore ordinarily considered to be a native of the North Pole, rather than Co Mayo.
But nevertheless, and wearing a delicious shade of Cadbury purple, Louis Walsh certainly makes for a rather fetching Father Christmas.
The music manager, who of course earlier this year starred in another Cadbury's advert that got everyone talking, is now back for the festive season – appearing during last night during the X Factor ad break in his hottest Yuletide attire.
And speaking frankly, we reckon his future as Santa is now pretty much secured.
Ho, ho, ho!
Louis Walsh as Purple Santa = EPIC gifts 🙂 #FreetheJoy #Cadvent
Posted by Cadbury Dairy Milk on Monday, November 23, 2015