Want a bigger bum? Debenhams have the perfect jeans for you!


If your dream is to have a booty to rival JLo’s then look no further than Debenhams! The store have launched their new Shape Enhancing Jeans which can add an impressive two inches onto your bum!

The jeans, designed by Jasper Conran have been flying off the shelves since their arrival as women aspire to more curvy celebrities such as Beyoncé, Jennifer Lopez, Carol Vorderman and Kim Kardashian.

Debenhams spokesperson, Lizzie Singleton spoke about the rise of the curvy celebrity and how this influences consumers: “Pictures of curvy, famous women, from Kim Kardashian and Nicki Minaj, to Pippa Middleton and Carol Vorderman, have helped women with prominent rears realise they have a gorgeous fashionable asset to emphasise, rather than minimise. Of course it is a little more difficult for women with a slimmer, straight up and down silhouette. The only solution used to be an expensive gym membership and weeks of working out but now buying a pair of jeans can offer a wonderful, instant booty boost.”

So what is the hi-tech behind these bottom boosting jeans? Well, it seems it’s all down to expert tailoring, heavier denim to add curve and control panels at the front to flatten the tummy, boosting the effect on the bum. Sounds like magic!

See the comparison below of normal jeans versus the J by Jasper Conran Shape Enhancing Jeans:


The J by Jasper Conran Shape Enhancing Jeans are available in sizes 8-18 and are available at Debenhams nationwide and retail at €67.50.

Will you be perking up your booty for this coming Valentine’s Day?!