When it came to Matthew McConaughey's Dolce & Gabbana campaign, he decided to make it a true family affair.
The actor is the face of the new fragrance and appears on the front label of The One Eau de Parfum for Men. But he wasn't the only star of the photoshoot as his two children, Vida and Levi posed alongside their father for the new scent, which "celebrates the joy of family life," according to Dolce & Gabbana's Instagram.
Matthew has been a brand ambassador for The One range of fragrances since 2008 and over the years we've seen him in campaign after campaign (clean shaven or otherwise).
But we think this latest campaign is probably our favourite yet.