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We have to say, before Kylie Jenner decided to don a pair of these wedgie jeans, we were a little sceptical.

Before now, when 'mom jeans' came to mind, all we thought about was our mothers coming to collect us at the school gate wearing shapeless, baggy trousers – but their new re-vamp is totally making them cool again.

The re-vamped Levi mom jean is now called the wedgie jean and we're digging them.

They're high-waisted and cinch in your tummy, while also giving your bum a little lift. How perfect.

"The Wedgie is inspired by girls [who] were downsizing a vintage 505 and wearing it very close and almost vacuum-packed to the rear-ends — hence the affectionate and cheeky name," Jonathan Cheung, senior vice president of Levi's Global Design told Mashable.

So, we kinda need a pair. But if you don't have time to head to the shops, you can buy them here


When it came to Matthew McConaughey's Dolce & Gabbana campaign, he decided to make it a true family affair. 

The actor is the face of the new fragrance and appears on the front label of The One Eau de Parfum for Men. But he wasn't the only star of the photoshoot as his two children, Vida and Levi posed alongside their father for the new scent, which "celebrates the joy of family life," according to Dolce & Gabbana's Instagram. 

Matthew has been a brand ambassador for The One range of fragrances since 2008 and over the years we've seen him in campaign after campaign (clean shaven or otherwise).

But we think this latest campaign is probably our favourite yet.