The Garoupe beaches in the South of France are a popular spot for celebs to snap a few selfies to show off either a) their bikini bodies, or b) how much fun they’re having.

However, it looks like we won’t be seeing so many beach selfies anymore as the people behind the Garoupe beaches have teamed up with mobile network Three to create a ‘No Braggies Zone’.

A spokesperson for the beach said: “The Garoupe beaches are among the most glamorous and pristine beaches in all of France and we want people to be able to enjoy our exclusive beach in the moment, not spending the majority of their time bragging to their friends and family back home.”

We kind of love this idea. Social media is addictive, so having someone put their foot down when you’re meant to be chilling out on holidays can only be a good thing. And we’ll be glad to see less bikini selfies too – all they do is make us feel guilty as we tuck into our carb-filled lunch!

JLo is a fan of the odd 'braggie' on this beach!