In case you were tuned into anything else at the time, Ryan Gosling appeared on The Graham Norton Show last night, and it made for some hilarious viewing.

While sandwiched between Harrison Ford, Reese Witherspoon and Margot Robbie, the 36-year-old actor was coerced into a recalling a time from his youth he'd clearly rather forget.

Drawing the La La Land actor out, Graham Norton suggested there was once a time when Ryan's parents had aspirations for him in the world of sales.

Sounding genuinely bemused by the memory, Ryan revealed that his parents once happened up a large supply of cellophane and thought nothing of recruiting their young son as the commercial spokesman for their supply.

From remembering how he peddled it to teachers to recalling how he spun it to students, Ryan's discomfort is palpable… and hilarious.

Take a look here.