If you’re looking to lose weight, you might want to consider switching off The Great British Bake Off.
Yes, and as former star baker and Heston Blumentha-in-waiting Tom Gilliford became the seventh competitor to exit the contest, one study has thrown up some rather worrying findings.
Some 1,000 dieters – surveyed by weight loss firm Forza Supplements – were asked to find the ten most effective ways to lose weight.
Respondents were given a list of 50 diet tips and asked to pick the ten best if you want fight the flab quickly.
Coming up tops was weighing yourself every day – being cited as the most effective way to diet.
And after switching off TV cookery shows like The Great British Bake Off, using smaller plates came third.
In fourth place was taking a topless selfie every three days to show your weight loss.
Throwing away your cook books was the fifth most popular option – because you are tempted to make highly calorific dishes you would not normally eat.
Stopping doing a big weekly shop at the supermarket came sixth – if you have lots of food in the house, you tend to eat more.
The likes of eliminating snack drawers, cutting back on alcohol consumption and going to bed earlier were all also short-listed by dieters.
Forza Supplements said in response: "We all think we know the secret to effective dieting, so we thought it would be useful to find the ten tips that really do work.
"Weighing yourself every day was the overwhelming winner – nothing beats the crushing disappointment of standing on the scales and seeing you have nudged up by a 1lb. It motivates dieters to do better.
"It is interesting how destructive popular TV cookery shows like The Great British Bake Off can be to regular diets.
"It's watched by more than 11 million people a week and it is inevitable they are going to want to try one of those highly calorific recipes at the weekend.
"Dieting is incredibly difficult and people struggling to lose weight need help – it is why diet products like ours have never so popular."
The ten most effective ways to lose weight:
- Weigh yourself every day
- Avoid TV cookery shows like The Great British Bake Off
- Use smaller plates
- Do a topless selfie every three days to show your weight loss
- Throw away your cook books
- Stop doing a 'big' weekly shop at the supermarket
- Make sure your partner or a close friend diets with you
- Don't have a snack drawer at home
- If you booze, you lose
- Go to bed earlier