Is pure GOLD collagen the new beauty miracle? We investigate

There seems to be a beauty product for every nook, cranny and follicle on our bodies. 

It's exhausting to keep up!

But when Pure Gold Collagen caught our eye, we had to look deeper into this beauty trend. 

Pure Gold Collagen is a liquid beauty supplement designed to nourish skin from the inside out, targeting the areas most associated with collagen loss.

The active ingredients claim to be twenty times more effective than using a topical collagen cream or collagen pill. Impressive!

Collagen plays a key role in providing the structural scaffolding for cells, tissues and organs, as well as giving your skin strength and plumpness. 

As we age, the production of collagen gradually decreases which causes the loss of elasticity and increased dryness – and nobody has time for that!

Astonishingly, our skin will start to sag when we hit our late-twenties! So it's really time for most of us to start prepping our skin for this loss.

In Pure Gold Collagen, the combination of ingredients is said to plump up the skin in only six weeks. It also contains vitamin C to boost the efficacy of those ingredients. 

If you're sold already, there are numerous rave reviews on the Internet and you won't have to look too far if you want to try it out as well, as it's available in Boots!

We think we might give this one a try!