Winding down is becoming harder and harder these days as many of us find it increasingly difficult to switch off or detach after a hectic day.
Old reliables like chilling out in front of a movie or reading a book just don't have the same appeal as our reliance on email and instant messaging increases, and ultimately distracts us from the task at hand.
However, it looks like millions of people in recent years have found a failsafe way to tune out or drift off, and it's with the help of something known as ASMR.
Autonomous sensory meridian response (ASMR) is an experience characterised by a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine, and can be brought about by the sound of hair brushing, hushed tones, page turning or keyboard tapping… among many others.
— asmr (@ASMRseeker) March 11, 2017
Indeed, YouTube is awash with videos from all over the world which feature individuals role-playing in a variety of situations including hair appointments, eye examinations and hotel check-ins.
The thing is, though, you either get it or you don't. But if you do, here we have – for your ASMR pleasure – some of the most popular.
1. "This was my very first ASMR video! Knocks me out almost every time!"
2. "This is the best ASMR video I've seen in a long time."
3. "It's so hard explaining this to people."
4. "Your voice is so soothing, you're already one of my fav asmrtists!"
5. "Does anyone else feel that it tickles your back?"