Car keys or cocktails? Designated drivers to be rewarded this Xmas

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The arrival of the festive period brings with it the onset of countless family arguments regarding the appointment of a designated driver. 

While some people are more than happy to go on the dry to ensure a safe trip home for all involved, others aren't quite as quick to offer their services, and stick to soft drinks for the night.

In an attempt to counteract the latter, Coca-Cola HBC Ireland and Northern Ireland today launched its 13th annual Designated Driver campaign, which encourages people across the island of Ireland to give the ‘Gift of a Lift’ to friends and loved ones this Christmas.

And as one of the most appreciated gestures you can give to family and friends is the freedom to enjoy all the fun that Christmas offers by providing the ‘gift of lift’, Coca-Cola is adamant the designer driver needs rewarding too.

To support these selfless designated drivers this season, Coca-Cola will once again offer two free drinks from the Coca-Cola range or an alcohol-free ‘Coketail’ that can be redeemed in participating bars and restaurants across Ireland and Northern Ireland.

 And that's not all!

This year Coca-Cola is also making it even easier for designated drivers to claim their free drinks – with digital vouchers that can be stored in the mobile wallet app on their smart phones.

The campaign, which is fronted by 2017 All-Ireland Football and Hurling finalists and rivals, Dublin’s Paul Flynn; Mayo’s Aidan O’Shea; Galway’s Gearoid McInerney, and Waterford’s Austin Gleeson,as well as Ulster and Ireland rugby star Craig Gilroy has the lads' full backing.

“Christmas is a time when we all like to catch up with loved one. It’s an opportunity to go out with friends and family who you don’t see as often as you would like throughout the year, " said Aidan O’Shea.  "Nights out are a big part of the season but, let’s face it, getting home can sometimes be a challenge!"

“Being a designated driver is one of the best gifts you can give over the holiday season to help keep your mates safe, and it doesn’t cost a thing. Given my sporting commitments, I’m often the designated driver but I certainly appreciate it when the favour is returned."
 

 
“I’m delighted to support Coca-Cola with this campaign; helping to get the word out to encourage everyone to give the gift of a lift this Christmas. If you are the designated driver, be sure to claim your two free drinks!"

In the Republic of Ireland, the Designated Driver campaign is supported by An Garda Síochána, the Road Safety Authority and Drinkaware. It is also backed by the Licensed Vintners Association, the Vintners Federation of Ireland, the Restaurants Association of Ireland, and the Irish Hotels Federation.

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