They very much seemed the perfectly loved-up married couple – but this evening Brian McFadden took to Twitter to say that he and his wife of close-to three years have split.
Vogue Williams shortly afterwards tweeted her own version of his statement.
"It is with sadness that Vogue and I have made the tough decision to go our separate ways," the message reads.
"We will always care greatly about each other, remain friends and we wish each other all the very best for the future."
Their split is the second time that 35-year-old Mr McFadden has experienced marital breakdown: he and his first wife Kerry Katona were married for two-and-a-half years before breaking up in 2004. They have two children, Molly, 13, and Lilly-Sue, 12, together.
He and Vogue, 29, do not have any children.
— Vogue Williams (@VogueWilliams) July 7, 2015
The reality TV star and DJ was today seen in Ibiza still proudly wearing her engagement and wedding ring.
The Dubliner looked sensational in a black Lipsy bikini – and certainly there was nothing to suggest the heartache she must have been experiencing.
Vogue married former Westlife singer Brian in a lavish ceremony held in Florence in September 2012, photographs of which were featured in a glossy Hello! magazine spread.
More recently, Ms Williams has seen her career go from strength-to-strength: she appeared on – and subsequently won – Bear Grylls: Mission Survivor earlier this year.
The former model and Fade Street star is also spending a month in LA this summer filming for an as-yet unannounced show.
With an RTÉ project already in the pipeline for this autumn, she furthermore boasts a weekend radio show on Spin 103.8, has a popular blog in mynameisvogue.com, and right now is DJing in Ibiza on behalf of Lipsy.
As recently as April, Vogue told the Irish Independent that she and Brian were keen to start a family: "When we eventually have kids I want them to go to school in Ireland. It's a nice place to grow up," she revealed.
She also admitted: "I'm feeling the baby pressure more now. I'll be married three years this September."
And she joked that she and Brian "squabble all the time" over baby names. "I want to give any children we have an equally mad name as the one I was given!"
The pair met in Dublin shortly after he and Australian singer Delta Goodman broke off their engagement – just eight months later, in November 2011, he got down on one knee and proposed to Ms Williams in Sydney.
Brian, who sold millions of records with Westlife, had a short-lived solo career. He subsequently had carved a niche for himself as a reality TV talent show judge.
However, since relocating back to the UK and Ireland from their base in Australia two years ago, he has enjoyed a much more low-key profile.
Just last month in her Sunday World column, Vogue revealed that she and her husband had bought a house in Howth together, and that they had gotten a dog, a terrier called Winston.
Interestingly, it was widely rumoured today that Kerry Katona's third marriage, to George Kay, had also ended.