Apple announces collabaoration with Hermés for new collection

In a move that brings together the worlds of luxury fashion and technology, Apple announced yesterday that they are teaming up with fashion label Hermés to create a collection of Apple watches. 

While many may anticipate the fashion giant merely lent it's expertise to creating a new series of straps, Apple Watch Hermés is a very collaborative line. 

Each watch comes engraved with the Hermés signature, the typeface can be customised to Hermés's famous orange and three exclusive dials reference classic Hermés watch face designs. 

You can also choose between three different strap designs – the single tour, the double tour and the cuff – which are all handcrafted in Paris with the label's famous leather. 

"Apple and Hermès make very different products, but they reflect the deep appreciation of quality design," said Apple's chief design officer Jonathan Ive.

"Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief."

The product will be available just before December at selected Apple and selected Hermés retail stores.