In today's world, we're all guilty of shameful social media habits.
Have you taken a million and one seflies just to find the right one to post on Instagram? Yep, thought so.
Or, what about posting a status on Facebook, only to take it down 20 minutes later because it didn't get any 'likes'?
We all have social media habits we need to stop, and that's why Dove started this brilliant campaign.
Social media plays a huge role in shaping the definition of beauty in today's society. And there is an epidemic of both young girls and women chasing social media 'likes' just to feel attractive.
But, Dove believes that everyone has the opportunity to make a difference in a woman's self-esteem so that's why the Dove Self-Esteem Project is launching the #NoLikesNeeded campaign at the Women in the World Summit in London today and tomorrow.
The purpose is to encourage girls that the only 'like' they need is their own. That's the only one that really counts.
The beauty brand is in partnership with the World Association of Girl Guides and Girl Scouts and will host 30 ambitious young women from all around the globe – including Cork native Dara Daly – for three days of self-esteem building workshops and leadership development activities.
The Dove Self-Esteem Project will also host a thought-provoking panel which will discuss the issue of body confidence in our image-obsessed world.
Women in the World panelist, and 21-year-old singer, Nina Nesbitt, was discovered through her YouTube channel and she believes in the power of social communities for positive change.
Nina has also spoken out about how girls of all ages have developed a ridiculous need for validation through social media.
“I’m noticing even more that we’re living our lives online,” says Nina.
“It’s natural for my generation to think about everything we’re doing as that ideal Instagram post, or that hilarious Tweet we have to share with our friends, as opposed to just living in the moment and avoiding the need to capture everything we’re doing.”
And we think she's so right, as many of our bad social media habits need to change.
Luct Attley, Dove's UK brand director also commented on the movement:
“We have long known that girls with healthy body confidence have a greater chance of reaching their full potential."
"Today’s research enables us to better understand the relationship between social media and girls’ self-esteem, and the importance of talking to girls about body confidence before they turn 18."
"Everyone can help a girl feel good about herself which is why we are asking parents, teachers, youth leaders and family friends to share their support for the #NoLikesNeeded campaign.”
Dove is committed to creating a world where beauty is a source of confidence, not anxiety.