TOWIE star launches their very first fragrance


As soon as celebs hit the big time (well kind of!) their next big step, it seems, is to launch a perfume – Katie Price has done it, Kim Kardashian has three and Paris Hilton has ten!

The latest reality star to add to the list of perfume launches is TOWIE’s Sam Faiers, who has released her very first perfume, La Bella.

According to Sam, the scent is based on her personal favourite smell – vanilla! But also contains “elegant iris flower and benzoin at the heart”

Talking about her scent, the Essex girl said: “I didn’t want to simply put my name to something, like a lot of celebrities do, that’s not the direction I want to go.”

The star has secretly been wearing her perfume before its release in June and it seems like it is already a hit as Sam admits to receiving “so many compliments”.

The 23-year-old already co-owns boutique, Minnie’s, so, even though she is set to quit the hit show at the end of the series, she definitely won’t be sitting around twiddling her thumbs.