This amazing purple primer has the whole Internet going crazy

Colour-changing and colour-correcting cosmetics have been shaking up the world of beauty in recent months. 

 

 #FirstLightPrimingFilter

A photo posted by beccacosmetics (@beccacosmetics) on Jan 21, 2017 at 2:20pm PST

We've seen green blusher, green lipstick and many more strange makeup concepts.

Enter: the purple primer of your dreams.

 

Breathe life and light back into your complexion with just one pump of our #FirstLightPrimingFilter. It will instantly take your skin from dull and tired, to refreshed and hydrated. Have you tried it yet? #BECCAFixesBadFaceDay Available now online at BECCACosmetics.com, @Sephora and @UltaBeauty

A photo posted by beccacosmetics (@beccacosmetics) on Jan 22, 2017 at 2:51pm PST

Becca Cosmetics' new First Light Priming Filter will make you look airbrushed, and also happens to be a gorgeous shade of lilac. 

 

Bring the pure, fresh glow of Dawn to your skin when you wake up with #FirstLightPrimingFilter. Our Cool Light Technology softly scatters translucent, cool violet light to brighten and even your complexion.

A photo posted by beccacosmetics (@beccacosmetics) on Jan 19, 2017 at 7:38am PST

When applied, the primer appears translucent on the skin, but counteracts dullness and yellow tones in the process.

SOLD. 

 

Today’s back to work pick-me-up was like a refreshing dip in the ocean! First Light Priming Filter is your wake up call to instantly refresh tired skin – one pump and your complexion feels fresh, hydrated and awake. Now available at BECCACosmetics.com and online @ultabeauty!

A video posted by beccacosmetics (@beccacosmetics) on Jan 17, 2017 at 5:13pm PST

This game-changing primer will set you back $38, which seems reasonable for filter-like skin.