This year's Oscar Awards have been right in the middle of a race row, and to make matters worse last night someone mistook Whoopi Goldberg for Oprah Winfrey. #Fail.

A beauty company associated with the awards we're in the middle of all of the glitz and glam on the red carpet but they completely put their foot in it and felt the wrath shortly after.

While the celebs arrived on the red carpet, the beauty company, Total Beauty tweeted, praising 'Oprah' for her secret tattoos.

Many fans copped on straight away, and were rightfully quite angry. The hashtag #ThatsNotOprah even started to trend. 

The company soon had to issue an apology tweet saying: "We'd like to apologise to Oprah and Whoopi, as well as everyone we've offended. It was our error, and there are no excuses. We're sorry."

Ouch, better luck next time.