We love new carb creations here in Shemazing! HQ, and this has sent our taste buds soaring.
The Croloaf is M&S's latest creation, and it's safe to say everyone is going mental over it.
The croissant loaf of bread has been described as the "perfect fusion of the French and British breakfast.
"Our croissant loaf is perfect for those who like the convenience of grabbing a slice of toast for breakfast but love the delicious buttery taste of croissants," the M&S spokeswoman said.
"Now they don't have to compromise and can enjoy the best of both worlds."
And better still, a slice of the croloaf is only a fraction of the calories of a regular croissant. The whole loaf contains about 1,000 calories, and a slice is about 114.
The loaf is around €3 and people are seriously impressed by it:
@tomwmorrison I'm genuinely going to M&S after work. Can we have a croloaf party plz?
— Tom Scaretens (@TomMehrtens) October 19, 2016
— John Isherwood (@johnisherwood) October 19, 2016
— Andy Smart (@djcolatron) October 19, 2016
We can't wait to try it!