Life as a journalist means there's generally an inbox full of press releases awaiting your attention, but when one comes in directly from Chelsea Handler, you sit up and take notice.
The US TV and comedy queen launches her own chat show with streaming service Netflix on May 11, and she's being very hands-on about the whole process indeed.
As well as asking fans to suggest possible names for the new show via Twitter, she also knuckled down and wrote her own press release. And when we say wrote, we mean wrote – it's literally a photograph of a piece of paper scrawled on by Chelsea:
Amazing. The release for the show – which will stream every Wednesday, Thursday and Friday on Netflix – reads like a letter from Chelsea to herself.
"This is your new show schedule, so if you're thinking about having a baby – DON'T," she writes, before going on to list some key pieces of life advice.
– "I know it's hard for you, but waking up is a great way to start the day."
– "Never give up on your dream guest list: Michelle Obama, The Pope, Arnold Schwarzenegger's maid."
– "Sign up for Netflix."
– "You wanted a new show, you got it. You wanted to be on Netflix, you are. You wanted to spread your wings, now FIX B*TCH."
As for possible names, here are two of our fave suggestions so far:
— Netflix US (@netflix) March 15, 2016
— Chelsea Handler (@chelseahandler) March 15, 2016
Roll on May 11 – this looks set to be huge craic altogether.