Sayonara, lads! YouTube is finally ditching THIS infuriating feature


If you'd rather stick pins in your eyes than endure the unskippable 30-second advertisements that YouTube force upon us, you're not alone.

Sitting through a 30-second ad in order to see a 15-second video of a cat with an attitude problem is not how we would willingly choose to spend our time, but alas, it's what they expect of us.

Up until 2018, that is.

According to emerging reports, the good folk at Google have announced that they will be ridding YouTube of all 30-second non-skippable which play before your chosen video, with a spokesperson saying "We’re committed to providing a better ads experience for users online."

"As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers," they added.

But before you celebrate too soon, the announcement doesn't mean we will be free of ads entirely as we will still be shown advertisements under 30 seconds in duration.

And ladies, these can be made unskippable if the powers that be wish to do so.

So, it all really depends on how much you want to see that cat, right?

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