Rachel Gorry new clothing label, ALINED is inclusive & affordable.


ALINED is a new Irish fashion brand that aims to create affordable pieces of clothing that its customer can wear time and time again. The brand’s evasion of trends has ensured that each dress remains timeless, and an investment piece. If ALINED’s pre-launch Instagram following of over 60,000 followers is anything to go by, it would seem others share the same appreciation for enduring style.

The opening collection includes five dress designs, available in eight options in total. With both block colour and prints, pleated sleeves, and halter necklines, there truly is an option for everyone – particularly given the inclusive size range that caters to women from a UK4 to UK26.

The woman behind it all is none other than Offaly native, Rachel Gorry. Developing a fashion brand has been a natural progression for the popular influencer, whose feminine style provides daily inspiration to her near 250,000-strong social media following. The mother of three loves the feeling that wearing a well-fitted, beautiful dress gives her, and this is exactly how she wants the ALINED customer to feel; empowered, confident, and strong. Everyone should feel their best self when wearing ALINED, and the brand’s slogan; Wear Confidence, reflects this.

Rachel has had to deal with the unthinkable for many, with the passing of her late husband, Daniel, in 2020. It was in fact Daniel who encouraged her to share her love of fashion and interiors on Instagram around this time, and so including him in this next chapter has been of utmost importance to Rachel – hence the meaning behind the brand name, with ALINED being an anagram of Daniel. Equally important to the businesswoman are five influential ladies in her life, after which each of the collection’s dresses are named after: The Leah, Holly, and Hannah were inspired by Rachel’s three young daughters, while The Paula and The Martina are named after both her mother and mother-in-law.

Manufactured in Turkey, all pieces are produced to the highest quality and standards of workmanship and are made fairly and ethically. Sizing ranges from XS to XXL, with an XS equating to a UK size 4-6, S – UK size 8-10 and XXL UK size 24-26. Prices range from €60 to €80.

More collections are set to drop over the coming months, as the brand continues to grow and diversify its clothing offering.

The opening collection from ALINED is available to shop now on www.alinedthelabel.com.