Lush’s new LGBTQ-inclusive Valentine’s Day campaign is FAB

Jan 25, 2017

Same sex marriage has only been legal in Ireland for about 14 months, so celebrating inclusive campaigns like Lush's new Valentine's Day photo set is a must.

Lush is known for being progressive in its business ethics and for its support of the LGBTQ community, after the brand came out with a "Gay is Ok" bath product last year.

To everyone marching today, time for some well-deserved bubbles! #bettertogether #womensmarch #loveislove pic.twitter.com/LDWuSX9EkU

— Lush North America (@lushcosmetics) January 22, 2017

The new campaign is super cute and showcases two queer couples just doing their thing while being in love.

The male couple are shown enjoying a cuddle and a soak in a pink tinted bath, a simple way to add a splash of diversity to the usually heteronormative Valentine's Day conversation.

Last week, we posted a photo that created quite the stir! Let us set the record straight. Big tubs – they do exist! #bathgoals #loveislove pic.twitter.com/r9ieybNJD2

— Lush North America (@lushcosmetics) January 23, 2017

A lesbian couple are shown having a bubble bath, complete with bubble beard.

Campaigns like this help to normalise the concept of LGBTQ relationships and seeing homosexual couples on a commercial platform shows the progress society has made when it comes to being accepting of all sexualities, making them super important for the community.