Leading trichologist advises on scalp care to promote healthy hair growth.
We all want strong, healthy-looking hair but for beautiful things to grow, you need to look to the root. The experts at Aveeno Haircare, backed by decades of skincare expertise, truly understand the importance of a healthy and cared for scalp as the foundation to great looking hair. With six different blends in the Aveeno Haircare range, each one combines colloidal oats, clinically proven to soothe an itchy, dry and even flaky scalp to keep it cleansed and comfortable. Each blend is further enriched with botanical ingredients to care for different hair types, so hair looks radiant and feels healthy and nourished right to the tip.
According to leading trichologist Carol Johnson, the key to promoting healthy hair growth, is to engage with the scalp and massage it, after all it is a living tissue. “A healthy scalp is clear of flakes, dead skin cells, oils and product residue and build up. You wouldn’t wash your face just twice a week and expect your skin to look good. It’s the same for the scalp – it is skin after all. When you wash your hair more, you’re really detoxing your scalp, getting rid of that everyday build up and grime. And a healthy cleansed scalp encourages soft shiny tresses of hair. If the scalp is neglected, the hair is going to look limp and dank, and it will begin to thin.”
Sulphate free and pH balanced, the Aveeno Haircare range is suitable for sensitive skin and also gentle enough for daily use. There are six shampoo and conditioner duos in the range, to suit every hair type, which includes Daily Moisture+ Oat Milk, Volumising+ Fresh Greens, Colour Protect+ Blackberry & Quinoa, Gentle Moisture+ Rose Water & Chamomile, Clarify & Shine+ Apple Cider Vinegar and Frizz Calming+ Almond Oil. With colloidal oat as the main ingredient, the range is clinically proven to soothe itchy, dry scalp, while also nourishing the hair.
According to Johnson, ingredients and formulations in the product we are using is key to a soothed scalp and great looking hair. “Oats are a good ingredient for sensitive scalps, because they’re more natural. The lovely milky residue that comes from them is very calming and comforting for scalps. And you can bring your scalp back from being highly sensitive to within the normal pH and keep it that way by regular shampooing, eating well with good fats (omega oils) in the diet, and not neglecting your scalp. Scalp needs to be calmed, needs less parabens, sulphates, no alcohol and no soap – it needs all the things that will restore the natural lipid mantle.”
Each formula in the Aveeno Haircare range strikes a balance between nurturing a healthy scalp through colloidal oat and caring for hair with botanical ingredients, so there’s no longer the need to compromise. After all, beautiful, healthy hair is often the end goal, the result of a cleansed scalp that is calm and cared for throughout from season to season.
So here’s to carefree summer hair, knowing all its needs are cared for without compromise. Aveeno Scalp Soothing Haircare Collection, available from supermarkets and pharmacies nationwide at €9.99 RRP each, includes 6 shampoo and conditioner duos for every hair type:
The Aveeno Daily Moisture+ Oat Milk pH balanced Shampoo and Conditioner blend is made with colloidal oats and wholesome, botanical ingredients including moisturising oat milk, to gently cleanse and nourish dry, damaged hair and is clinically proven to relieve an itchy, dry or sensitive scalp. Hair is left visibly healthy and feeling silky smooth wash after wash. Gentle enough for daily use. Suitable for sensitive skin.
The Aveeno Volumising+ Fresh Greens pH balanced Shampoo and Conditioner blend is made with colloidal oats and wholesome, botanical ingredients including refreshing cucumber, rosemary oil and peppermint extract, formulated to help fine, thin hair appear thicker and fuller. It is clinically proven to relieve an itchy, dry or sensitive scalp. Hair is left feeling plump and with weightless volume that lasts all day, wash after wash. Gentle enough for daily use. Suitable for sensitive skin.
The Aveeno Colour Protect+ Blackberry & Quinoa pH balanced Shampoo and Conditioner blend is made with colloidal oats and wholesome, botanical ingredients, including blackberries and quinoa. Recommended for coloured hair, to gently cleanse hair and prevent breakage and colour fade over time, and clinically proven to relieve an itchy, dry or sensitive scalp. Hair colour is left protected and vibrant wash after wash. Gentle enough for daily use. Suitable for sensitive skin.
The Aveeno Gentle Moisture+ Rose Water & Chamomile pH balanced Shampoo and Conditioner blend is made with colloidal oats and wholesome, botanical ingredients including nourishing rose water and calming chamomile to gently cleanse and weightlessly nourish dry hair types and is clinically proven to relieve an itchy, dry or sensitive scalp. Ideal for use every day, hair is left lightly hydrated and with a weightless feel wash after wash. Gentle enough for daily use. Suitable for sensitive skin.
Aveeno Clarify & Shine+ Apple Cider Vinegar pH balanced Shampoo and Conditioner blend is made with colloidal oats and wholesome, botanical ingredients, including the ‘on-trend’ apple cider vinegar, known for its clarifying qualities, the range gently cleans congested hair and boosts and restores vibrancy and shine and is clinically proven to relieve an itchy, dry or sensitive scalp. Hair is left with a natural, glossy shine and the scalp is soothed wash after wash. Gentle enough for daily use. Suitable for sensitive skin.
The Aveeno Frizz Calming+ Almond Oil Shampoo and Conditioner blend is made with colloidal oats and wholesome, botanical ingredients, including nourishing almond oil to intensely hydrate and smooth frizzy hair and is clinically proven to relieve an itchy, dry or sensitive scalp. Thick, frizzy hair is kept under control and is left smooth and manageable wash after wash. Gentle enough for daily use. Suitable for sensitive skin.
