For the first time in years, Gisele Bundchen is not Forbes highest-earning model in the world.
Swooping in to take the top spot is reality TV star turned model Kendall Jenner.
Kendall reportedly earned a staggering €18.7 million in 2017 thanks to her campaign coups and her social media endorsement deals.
This year, Kendall starred alongside her social-media savvy pals Bella and Gigi Hadid in campaigns for the likes of Fendi, Alexander Wang, La Perla and Estee Lauder.
She walked the runways for Alexandre Vautheir, Dior and Chanel to name but a few.
She also promoted the likes of Addidas, DIFF Eyewear and dating app Bumble on her social media pages.
Gisele, who usually takes the crown, is in at number 2, earning a whopping €14.9 million from her editorial shoots and campaigns.
Right after her is mum-to-be Chrissy Teigen, who earned €11.4million in 2017.
Victoria's Secret model Adriana Lima came fourth on the list, with Gigi Hadid and Rosie Huntington-Whitely taking the fifth spot together.