Jamie Oliver has landed himself in a bit of hot water this week after some comments he made about breastfeeding angered a number of people who have come out to criticise the chef.
"We have the worst breastfeeding in the world," said the father-of-four on LBC
"If you breastfeed for more than six months, women are 50% less likely to get breast cancer. When do you ever hear that? Never.
Hearing Jamie Oliver warbling on about how breastfeeding is "easier" is mansplaining at its best
— Hannah Mason-Bish (@DrHannah) March 17, 2016
Wow, if only I'd had Jamie Oliver to tell me breastfeeding was easy and convenient when my baby wouldn't latch and got dehydrated!
— KJ Charles (@kj_charles) March 18, 2016
Oh god. I don't think I can cope with a Jamie Oliver campaign for breastfeeding.
— Allergy Mum UK (@foodallergyuk) March 17, 2016
"It's easy, it's more convenient, it's more nutritious, it's better, it's free.
And Twitter was not impressed as a number of women felt that the celebrity chef was lecturing them on the needs of their baby.
The backlash got so bad that the 40-year-old was forced to clarify his comments in a subsequent tweet.
"I'm not planning on starting a campaign on breastfeeding. It's simply a matter of interest following my nutritional studies over the past two years.
"I understand that breastfeeding is not easy and in some cases not even possible but just wanted to support women who DO want to breastfeed and make it easier to do so.
"As a father and father-to-be I would never want to offend women or mums as I knows how incredible they are and I would get a kicking when I got home!"
The backlash comes just days after Jamie and his wife Jools confirmed that they are expecting their fifth child.