Well, he kept this one quiet enough.
Zayn Malik took to Snapchat last night and teased an image from ZDay with the caption, "zaynmalikstore.com."
And it wasn't just any old teaser to something coming in the future, it was a link to his new online shop.
The fancy AF website is home to more than 30 pieces of 'ZAYN' merchandise… and it's actually pretty cool.
Not your average tour T-shirts and hoodies (although there are a few of those), the online shop also includes fab bomber jackets (with Zayn's name in Arabic), tops, hats, stickers and even a stick-on tattoo set.
There are sections for women and men, as well as outerwear, accessories and more, so it looks like he really put a lot of thought into it.
There's a sale on Cyber Monday (November 28), so if you fancy nabbing something with Zayn's beautiful face on it, this is the place to go.