Facebook has been playing with our minds

Facebook have come under fire after it was revealed that the social media giant conducted an experiment on 700,000 users without them knowing, and they didn’t have to get their permission as the experiment fell under their data use policy.

The company wanted to test to see if they could influence our moods by changing the algorithm of the site for one week in July 2012. They either removed all the happy posts from your timeline, or removed all the sad and angry ones.

Christian Sandvig, an Associate Professor of Communication Studies and Information at the University of Michigan said that the experiment was not ethical, and tweeted: “*Probably* nobody was driven to suicide #jokingnotjoking”

Hmmm… sounds a bit dodgy to us. Though we were interested to find out the results! The researchers found that emotions actually are contagious: “When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred”.

How do you feel about Facebook playing with your emotions?

Well hello there!
Help us help you by allowing us and our partners to remember your device in cookies to serve you personalized content and ads.

We're on a mission to help our mums and their families thrive by informing, connecting and entertaining.

Join us in our mission by consenting to the use of cookies and IP address recognition by us and our partners to serve you content (including ads) best suited to your interests, both here and around the web.

We promise never to share any other information that may be deemed personal unless you explicitly tell us it's ok.

If you want more info, see our privacy policy.