Is Botox the new detox? A huge 45% of us want to CHANGE how we look

Bum too big, boobs too small, stomach too flabby? We all have our own complaints when it comes to our looks, but it seems Ireland’s self-esteem issue goes far deeper than that.

A shocking four in ten (45%) of us Irish women are unhappy with our appearance, with the need to lose weight and tone up topping the list of issues getting us down.

That’s according to SHEmazing!’s new Cosmetic Beauty research, which saw 994 females give their opinions on beauty, ageing and the intense pressure on women in this country to look good.

Unsurprisingly, many of those surveyed said they felt worst about their appearance when scrolling through social media or looking at images of celebrities – something anyone who uses Instagram or Snapchat on a regular basis can no doubt relate to.

A staggering 95% of women say they feel social media adds to the pressure on us females to look a certain way, while 70% say the celebrity culture is to blame.

Speaking about the “worrying” figures, SHEmazing!’s Susan Vickers suggests it’s time we stopped taking what we see online at face value.

"Young women’s newsfeeds are flooded with images of glamorous celebrities and their luxurious lifestyles… but these images are often captured by professionals using clever lighting techniques and even Photoshopping."

Of course, it’s not just our online habits denting our self-esteem – sometimes the pressure comes from much closer to home. Indeed, one in four women (26%) say they work in an industry where the pressure is on to look their best at all times.

With strain on us from so many outside factors, it’s no surprise that three in four women (75%) say they would consider some form of cosmetic procedure in the future.

Highest on the list of non-surgical procedures us Irish ladies would be open to are laser hair removal, anti-wrinkle injections like Botox and chemical skin peels.

And as for going under the knife, almost a third of women (31%) would consider getting a breast lift, and 22% would get a tummy tuck to tighten up the ab area.

If you are considering getting a procedure, Susan advises making safety your primary concern. "Worryingly, our research revealed that 34% of young women would travel abroad to source procedures at cheaper rates," she says.

"We strongly advise any women thinking of travelling abroad to research the cosmetic industry in that country, the surgeon and the clinic to ensure they are reputable.

"Remember, this is your body and you only get one."

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