‘Capitalism is crafty’: Coca-Cola’s latest ad has divided the internet
Coca-Cola's latest advert is receiving mixed reaction online.
In what is presumably at attempt to celebrate the Saudi government's decision to allow women to get behind the wheel for the first time, the short clip shows a father teaching his daughter how to drive.
In a scene that pretty much every learner driver can relate to, the nervous woman makes several failed attempts at driving the vehicle before pausing to take a sip from an ice-cold bottle of Coke.
Much to the shock of her father, the young female driver proceeds to cruise down the desert road with confidence as the words 'Change Has A Taste' appear across the screen.
While some viewers have praised the advert for acknowledging the introduction of the new law, others have accused the company of exploiting the historic ruling.
CocaCola: Saudi women driving edition. Brands jump at the chance to make a profit off #Saudi’s historic announcement pic.twitter.com/2Nh6B3UeJj
— بثينة العزابي (@Boutaina) November 4, 2017
Capitalism is so crafty. Check out this new coca cola ad that shows a Saudi father teaching his daughter to drive. https://t.co/zTR12aNzwM
— Areeb Ullah (@are_eb) November 4, 2017
This! Celebrating #SaudiArabia #Women #Driving! #Changehasataste
So well done @CocaCola!https://t.co/QVmQite29y pic.twitter.com/MMet5m5V3N— Chery Gegelman (@GianaConsulting) November 5, 2017
Love this Ad! A Saudi teaching his daughter to drive. Well done @CocaCola pic.twitter.com/uKWOyLW3Uv
— Faten Al Haddad (@fatenhaddad) November 5, 2017
“The ad, which debuted on November 2, celebrates the Kingdom of Saudi Arabia’s decision to lift its longstanding prohibition on women drivers, focusing on a heart-warming scene of a father teaching his daughter to drive," a spokesperson said.
“The campaign touches on the brand’s values surrounding diversity and inclusion and aligns with Coca-Cola’s commitment to enable the economic empowerment of women.”
You can check out the full clip below:
