Pure Irish Sugar was set up over a year ago by Dublin native Kate Kelly. As a natural redhead (look at those gorgeous locks!), Kate's posts are a great resource for any one with fairer hair and skin who may find it difficult to find products to suit them.
Kate says she wants "to show how makeup really can transform your face and enhance your features," no matter what your colouring.
We caught up with this up-and-coming beauty blogger to find out her beauty secrets and to get the lowdown on her favourite products!
1. What's your best budget beauty buy?
My best budget beauty buy would have to be Cocoa Brown 1 Hour Tan. At only €7.99 you really cannot go wrong with this tan. It is easy to apply, has no fake tan pong and makes you look like a bronzed goddess who just came back from the south of France! This is one product that I cannot live without.
2. What's your top make-up tip?
I use a cotton bud tip after applying my liquid liner to create a super-fierce flick. Just add some cleanser to the cotton bud tip and sweep under your eye and outwards to get a really clean straight line. A little practice always helps too.
3. Do you have a favourite all-round beauty product?
It has to be Dermalogica Daily Microfoliant. This is the most amazing facial exfoliator which leaves your skin so soft after using but also reduces the appearance of pores – a huge problem of mine. It is a powder and all you have to do is mix with some water and apply. I also mix it with my cleanser for when I have a lot of makeup on.
4. What's your earliest beauty memory?
My earliest beauty memory is when my mum introduced me to eyebrows! As a redhead I have blonde eyebrows. My mum was a beauty therapist and the weekend before I started secondary school she decided it was time that I joined the real world and tinted my eyebrows- very lightly might I add. Now I cannot leave the house with out my brows on! It was a beauty moment I will never forget.
5. Most girls have a signature scent – what's yours?
I actually only wear two perfumes and have for the past three years or so. During the day I am a Juicy Couture girl. I am so used to the scent that often someone might ask 'What perfume have you on?'. My night time scent is Lancôme Trésor Midnight Rose which has bold blackcurrant notes with vivacious jasmine, peony and pink pepper to create a magical bouquet of floral notes.
6. What's in your make-up bag right now?
Right now I am loving Blank Canvas F20 brush. I got it recently and I don't think I could use another foundation brush. It blends your foundation to a flawless finish. My lips are really dry at the moment so NEUX Reve De Miel Lip Balm is coming to the rescue every time and tastes like honey too! I indulged at Christmas and bought myself Charlotte Tilbury's Face Sculpt & Highlight and all I can say is it's AMAZING (or SHEmazing)! I couldn't live without my brows or mascara and I just love Benefit's Brow Zings and They're Real Mascara!