‘Be Almaí’, the new Irish-owned styling brand here to unleash your inner bombshell


A good hair day can be life-giving, but why should it have to be a rarity? Introducing the must-have haircare brand that delivers an expert level look in seconds, as if we walked straight out of the salon chair. It’s time to embrace voluminous curls and bombshell bounce with Be Almaí, the newest, Irish owned brand to hit the market.

The brainchild of top Irish hairstylist Caroline MacMahon of Hidden Hair in Co. Tyrone, Be Almaí is the results of years working in the industry, yearning to create a product that satisfies both client and stylist alike, putting the peerless power of a professional, salon-approved styling tool in the hands of discerning women across the country, and afar, making it an undisputed, beauty industry game changer.

The brand puts haircare and quality first and foremost. With the initial release centring around the perfect tools to create bouncy, beautiful waves in an instant, making them a must-have to add to your hair repertoire;

The Wave Styling Wand (RRP €89.99)

A stylishly designed and ultra-sleek gold chrome interchangeable 1” / 25mm and 1.25” / 32mm wand gives you the ultimate control when it comes to creating voluminous waves at home, sure to rival that of a Victoria Secret Angel while adding pizzazz to your everyday hair routine.

The Wave Styling Boar Brush (RRP €13.49)

The Be Almaí Boar Brush is the ultimate addition to your styling and day to day brushing routine. Its mirrored gold chrome finish is just the beginning of the luxurious and appealing qualities.

The Wave Styling Comb (RRP €11.49)

The chrome gold luxe comb is the ultimate multi-use accessory. The perfect pairing to the Be Almaí Wave Styling range and on its own as part of your daily routine, this wide-tooth comb creates brushed out waves with ease, prevents tugging and breakage while lightly detangling.

When speaking of the launch of Be Almaí, founder Caroline said, ‘I wanted to create a luxury but affordable hair styling range, a tool that would allow you to create your own salon-style waves at home. I focused on quality but my main aim was also to ensure versatility – bringing out a range that would be suitable for all hair types, which is why I developed an interchangeable styling wand, one product that can create several looks, from undone texturised waves to glamourous, high volume curls.’

‘To complement the Wave Styling Wand, I developed the Styling Comb and Boar Brush, to ensure you have all of the essential tools to create perfectly polished waves. Be Almaí certainly comes from the heart, beginning with the name which is a combination of my Daughter Alara Maí and my husband Alex, a little mixture of my biggest supporter and my greatest achievement. I have put my heart and my soul into this brand, with many ups and downs along the way, I can’t begin to describe how happy I am to be at this final stage, looking at my completed range and feeling immense pride with how far it has come.’

The Be Almaí Wave Styling Wand is already a go-to for former Miss Ireland Lauren McDonagh and top Influencer Rachel Nugent and the Wave Styling Range are available separately or as a bundle. The Full Wave Styling Set, including the Wand, Brush and Comb is €109.99 while the Boar Brush and Comb duo set is  €22.99. The Be Almaí Wave Styling Range is available to buy on www.bealmai.com and stockists nationwide.

With over 17 years in the industry, Caroline’s industry knowledge, hands-on experience, unwavering drive and determination means this first launch for Be Almaí is only just the beginning of what is sure to be an illustrious career.