Alexa Chung made our fashion dreams come true today, with the announcement that she will be launching her very own clothing line.
The 32-year-old model and presenter will step into the role of creative director of Alexachung, which will be a contemporary-priced ready-to-wear line set to hit stores in May 2017.
Alexa, who is a modern style icon, is no stranger to the design process, having previously collaborated on collections with AG Jeans, Marks & Spencer and Madewell.
In an interview with The Business of Fashion, Alexa cited her number of fashion collaborations as the reason for going out on her own.
“I feel as though I’m kind of prepared to do it now. If it had been any time sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat,” she said.
Alexa is eager to do things her her own way, telling BOF “I just wanted the freedom to sort of make my own world, without someone else’s brand’s brief to stick to."
Alexa's collection will be sold at selected retailers such as Selfridges, Galeries Lafayette and matchesfashion.com, as well as a dedicated e-commerce platform.
Hoping to make a brand that will be accessible and affordable, Alexa said "I want to make sure it's something that is speaking to just everyone on the street.”
We can't wait to see her collection!