H&M X Erdem has landed – and it’s as difficult to nab as you’d think


H&M is the king when it comes to bringing epic high end style to the high street. 

As well as their fashion-forward collections season after season, the retail giant also collabs with amazing designers to create exclusive collections for the brand. 

From Kenzo to Balmain to Versace to Alexander Wang, the brand never fails to select relevant and covetable designers. 


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Today, H&M launched their latests collection with Erdem, and it was as tricky to get your hands on as all the others.

The collab features stunning pattered dresses, tweed suits and ethereal co-ords.

With distinctive floral prints being the dominant feature throughout the collection, it's set to be one of their most popular yet. 


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Every blogger worth their salt has been flaunting their pre-release H&M X Erdem ensembles on Instagram for weeks, adding to the hype. 

The collection is available online and in store now, but there is a bit of a wait on the website. 

Despite restrictions being applied to consumers as to how many items they can purchase, pieces have already popped up on eBay. 

Feature image: Melissa_Robbins / Instagram