Tweedy, Cole, Fernandez-Versini… we've known Cheryl by various different identities since she first found fame with Popstars: The Rivals back in 2002.
Now, over a decade on, Cheryl is leaving her roots behind – all of them – and making like Beyoncé. Yup, the X Factor glamazon would reportedly prefer to be known on a first-name basis ONLY from now on.
It certainly seems like a good decision to us, given that Tweedy doesn't exactly fit with the uber-stylish Cheryl we've come to know, and that Cole and Fernandez-Versini are both surnames from her failed marriages.
According to Closer magazine, a few "keen fans" noticed that the singer was being referred to only as "Cheryl" at last night's BRIT Awards in London's O2.
Whether it was a request from Cheryl's camp, or a decision by the organisers to avoid calling her by the wrong surname remains to be seen, but either way we're totally on board.
"Cheryl has had to reinvent herself several times but her three past names all have very different memories," a source told The Sun recently.
"Tweedy is associated with her assault court case [after an incident in a nightclub in 2003], Cole with [her first husband] Ashley’s cheating."
According to documents obtained by the paper last month, Cheryl has requested that her current name, Fernandez-Versini, remain unchanged in any contracts linked to her company, CC Couture Ltd.
However in celebrity and media circles it seems she's happiest to go surname-free from now on.