Sport England have launched their Girl Can campaign – and it is incredible! Women of all different shapes and sizes take on sport from basketball to dancing and spinning – and nail it, of course!
Featuring slogans like “I jiggle therefore I am”, “hot and not bothered” and “sweating like a pig, feeling like a fox” the video shows the gals killing it to Missy Elliot’s Get Your Freak On.
The aim of the campaign is to encourage women to take up more sport and exercise and to cure the fear of judgment, as Jennie Price of Sport England explained: “We looked very carefully at what women were saying about why they felt sport and exercise was not for them. One of the strongest themes was fear of judgment. Worries about being judged for being the wrong size, not fit enough and not skilled enough came up time and time again. We want to address that.”
We’re not sure about you but that song is definitely going on our workout playlist!