Want to know the latest trend in armpit hair care?

We devote a lot of time to the hair on our head, right?

We curl it, straighten it, condition it, day in, day out, but it looks like we’ve been concentrating on the wrong hair if this latest craze is anything to go by.

Women have recently been taking to social media in their droves to flaunt their fabulously flamboyant underarms and it’s been getting a very mixed response!

Girls from the pro- body hair camp have dyed their underarm hair in an array of colours and, as a result, have had to face many negative comments including ‘Feminists are gross’. Charming.

But, thankfully, more open-minded individuals have backed these ladies, saying: “Finally! I thought I was the only one!”

Whether you’re for it or against it, you have to admit that a splash of colour on a winter’s morning is always welcome!