There is trouble for Taylor Swift today following the reveal of her brand new music video for Shake It Off.
Rapper with Odd Future, Earl Sweatshirt, tweeted his disapproval of the video, saying: “haven’t watched the taylor swift video and I don’t need to watch it to tell you that it’s inherently offensive and ultimately harmful … perpetuating black stereotypes to the same demographic as white girls who hide their prejudice by proclaiming their love of the culture … for instance, those of you who are afraid of black people but love that in 2014 it’s ok for you to be trill or twerk or say n****.”
Taylor isn’t the first star to be accused of cultural appropriation as Katy Perry recently had to speak out about her dancers dressed as mummies with big booties in her Prismatic Tour: “Those girls aren’t African-American. But it’s actually a representation of our culture wanting to be plastic, and that’s why there’s bandages and it’s mummies.”
Lily Allen was accused of similar misuse of racial stereotypes in her video for Hard Out Here.
Taylor’s new video has been a huge success following its release last night, with over 4 million views on You Tube in less than 24 hours.