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Female masturbation has long faced stigma, yet male masturbation is socially accepted as normal, and even healthy. Yet the advantages and benefits of self-pleasure for women can be easily overlooked.

A new study by TENGA took a dive into the world of self-lovin', and highlighted the impacts it has on everyone around the globe. 

The sex toy company surveyed 10,000 people from nine different countries worldwide to investigate how much masturbation has impacted their lives. The result? It's pretty damn important to people.

According to the results, 91 percent of people in the United Kingdom indulge in masturbation, or have at one point or another. That's around 60 million people, which is impressive.

Unfortunately the survey didn't use Irish people as participants, but we reckon the UK is close enough of an indicator.

When the surveyed population were asked why they masturbate, they responded with three dominant reasons; to satisfy their horniness, to achieve sexual pleasure or to relax/relieve stress.

Other reasons were boredom, to help them sleep, to give them body confidence, to become a better sexual partner or because their partner didn't want to have sex with them at the time.

Other research showed that British men and LGBTQ+ are more likely than other group to masturbate, and men and younger generations tend to start younger – around the age of 13.

93 percent of men said that they had masturbated before, while 88 percent of women claimed to have indulged themselves in self-pleasure before. Women tended to start at the later age of 15.

The stereotype is that women don't masturbate as much as men, but science has disproved this on multiple occasions. Girls love self-love, face the pleasurable facts.

Women who currently use a sex toy were found to be more satisfied with almost every aspect of their sex lives than women who don’t – especially when it comes to quality of masturbation and frequency of orgasm.

When asked how often they masturbate, 61 percent of British participants confirmed they do it at least weekly – a greater share than in almost every other country surveyed. 

Those UK people surveyed said that they are horniest in the month of July (summer lovin'), touch themselves most between 7:30 – 11:30 p.m. and, normally take to their bedrooms to do it.

Sexual therapists and health experts agree that masturbation has many benefits, including letting go of sexual shame, better sex, improved body image and a stronger libido. It also releases stress-reducing endorphins in women. 

64 percent of Brits surveyed consider masturbation to be a form of self care or therapy, and 52 percent think it impacts wellness or state-of-mind.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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While men tend to orgasm all or most of the time, women are significantly less likely to orgasm as frequently.

Nearly 80-90 percent of people find masturbation to have a positive effect across most aspects of their lives, including their mood, health, energy and productivity levels, and their relationships.

Among the 41 percent of Brits who have regular masturbation routines, men usually watch porn but women prefer to use their imaginations. Interestingly, British fantasise about previous partners more often than their current one. Hmm…

Finally, when asked what celebrities were fantasised about, the most common answers were Jennifer Lawrence, Tom Hardy, Mia Khalifa, Christian Grey, Johnny Depp and Emma Watson.

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Boots has always sold lubricants, pregnancy tests and condoms at the end of the family planning aisle, but that was about as exciting as it ever got. Zero steam, zero playtime, zero fun. Until now…

The brand has now launched an online "sexual pleasure and wellbeing" category, and the selection is pure FIRE. 

From bullet vibrators, wand vibrators and vibrating cock rings to G-spot vibes and Lovehoney frisky rabbits; there's something for every horny person on the website.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The post on their website reads; 

"Say yes… yes…YES to our lust-worthy collection of adult toys to create a buzz in your sex life. Durex’s pleasure rings intensify the sexperience for you both.

"Or why not try So Divine’s discreet vibrating eggs or bullet vibrators? Smile Makers have given wand vibrators a makeover and we’re sure you’ll love their chic, pastel designs. There’s something for everyone, whether you’re going solo or having fun with your partner!"

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Research conducted by Boots has discovered that people dedicate 86 percent less time and 60 percent of our money and effort into our wellbeing, compared to any other aspect of our wellness lifestyles.

Sex and masturbation has dozens of known emotional and physical health benefits, so why not invest some time into your pleasure?

In Boot's survey, 45 percent of people said they're comfortable with buying/receiving gifts such as sex toys for or from their partner. These toys will be available in selected stores and you can order them online in discreet packaging.

Lovehoney's rabbit vibrator is a great toy for beginners, seeing as it's not too big and intimidating.

The 'ears' target vibrations to your clitoris while the shaft is designed to stimulate your G-spot at the same time. It's also waterproof so you can use it in the shower, if that's your thing.

Smile Makers The Fireman
Boots, €50

Smile Makers are renowned for their body-safe, phthalate-free sex toys, and creative flair.

The Fireman Personal Massager is described as a "uniquely-shaped clitoral vibrator for an extended stimulation of the whole vulva." Hot damn.

"The house may be burning but this helmeted stud isn't afraid of an intense situation," the description reads. It's quiet, waterproof and has four speeds and two pulsation modes. GET IT

The So Divine Magic Wand is a powerful, dual-motor vibrator that adds to your passion with three speed options and seven pulsating patterns.

It's described as the strong but quiet type that's easy to charge up, and is discreet too. It's water-resistant, latex and phthalate-free, made of premium silky soft silicone and powerful, why not give it a go?

The So Divine Vibrating Rabbit is infamous for its clitoral stimulator and gently contoured shaft.

"The vibrating silicone rabbit has both your clitoral and G-spot orgasm needs covered for an intense blended orgasm," the website description reads.

"Both the stimulator and shaft can be operated separately and with three speeds and seven pulsating patterns, you'll be reaching new highs in no time." Yes, please.

Kiss Kiss also has a heat function, warming up to a body temperature of 37-38 degrees for a lifelike feel that will leave you with a warm, happy glow. Don't forget that dual motor, and it's latex-free.

The stretchy, snug-fitting Lovehoney ring is designed to prolong your fun, offering constriction, climactic textures and relentless single-speed vibrations for two.

"Lovingly crafted from velvety silicone, this petite treat offers mutual arousal in a pocket-sized, travel-friendly package." It's waterproof too, for showertime fun.

It's high time you treated yourself (and others) to some sex toy fun. Get out of your comfort zone and broaden those sexual horizons.

It's not just penetrative sex that gives pleasure, gals and guys. Shop the entire Boots sex toy collection here.

lucifer on fox GIF by Lucifer

Feature image: Instagram/@smilemakerscollection

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A new and improved vibrator has been designed that could save your life. The sex toy has an in built camera that you can use to perform health checks. Perhaps not at the same time though, that’d be kind of a mood killer.

The idea is that if you become familiar with what is normal for you, you’ll notice when something is up. It’s not a bad idea considering a lot of women are too embarrassed to go to the doctor with intimate problems.

It’s called Gaga (not the lady), and it’s the first of its kind. It costs $180 – is it time to crack open the piggy bank?

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