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In 2016, Victoria's Secret was praised for choosing not to digitally remove model Jasmine Tookes' stretchmarks during a shoot for the brand's Fantasy Bra.

The fact that the decision made headlines all over the world reminded us that when it comes to stretchmarks, society still has a long way to go before accepting that tiger stripes are part and parcel of millions of women's bodies.

Eager to play a role in the conversation, one Instagram user has chosen to celebrate stretchmarks by turning them into works of art, and Instagram has embraced the project wholeheartedly.

Sara Shakeel has used her social media platform to pay homage to the tiger stripe, and admits that she's been taken aback by the level of support shown to her project.

"I  have never felt so powerful & liberated and so f*cking proud of my stretch marks in my entire life. From where I come from & live, to be on the chubby side or to even talk about stretchmarks is not something one is proud of," she recently wrote.

 

I have never felt so powerful & liberated and so fucking proud of mystretch marks in my entire life !!! From where I come from & live , To be on the chubby side or to even talk about stretchmarks is not something one is proud of, i have seen my stretch marks grow from the day i started putting on weight, I'd be honest even before uploading it I was thinking why would anyone be interested in my concept of stretch marks turned into glitter or crystals!!! My god I was so wrong! Amazing people and women are already doing such an amazing job with representing these stripes and cellulite!!! Thank you for a beautiful response everyone!!!! I have been featured on @cosmopolitan & @yahoostylebeauty link is in my story. Support and love yourself for who ever you are! Cause there is someone out there sharing the same feelings as you are! There is one thing for sure YOU ARE NOT ALONE!!!#glitterstretchmarks #stretchmarks #happy #inlove #loveyourself #theweekoninstagram #instagram #tigerstripes . . This picture is by one of my amazing followers who was brave enough to share this with me!! Thank you love!!!!

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"I have seen my stretch marks grow from the day I started putting on weight, I'd be honest even before uploading it I was thinking why would anyone be interested in my concept of stretch marks turned into glitter or crystals."

"My god I was so wrong! Amazing people and women are already doing such an amazing job with representing these stripes and cellulite!"

 

Thank you everyone for the #glitterstretchmarks response and the numerous features of my artwork! The past few days have been unreal! Good and bad, but tbh I shall always look at the good side because nothing is more powerful then giving confidence to myself along with so many women and men out there! My hopes are unreal and so are my dreams! The stretch marks story will continue and I have so many other ideas and plans in mind. The artwork that I have made out of you are real! These picture that you see are REAL of REAL women with stretchmarks! Thank you for making #glitterstretchmarks a part of your lives. I love you all from the core of my fluffy heart. . CollageArt.SaraShakeel Photography @facesbycela . The next week I'll be super busy with my upcoming exhibition & an interview in my home country , my apologies if i don't post alot in the coming week.#love #loveyourself #lovemyjob #patientlywaiting #patience #hope #daydreaming #art #artwork #collage #glitter

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Women have been quick to approach Sara with images of their own stretchmarks in order to see their own body transformed into a work of art.

"The stretch marks story will continue and I have so many other ideas and plans in mind," Sara told her followers this week.

"The artwork that I have made out of you are real! These picture that you see are REAL of REAL women with stretchmarks."

Long may it last.

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You may not want to admit it, but summer is over, and Christmas is coming (there, we said it!)

We already have the festive season on the brain, purely because we love planning.

With that in mind, we have been making lists of what to get people for Christmas – and honestly everyone is getting gin. 

Not ordinary gin though – glitter gin. 

 

JUST DROPPED Limited stock available  Monkey 47 Gin  Shop today Bottlebling.co.uk

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That's right folks, you can now buy customised bottles of glitter gin, and we can't imagine our life without them. 

The gorgeous people over at Bottle Bling are glitering up bottles of your favourite booze – and they're so gosh darn pretty.

With prices starting at just 20 quid, you can get a personalised bottle of sparkling gin direct to your door. Talk about the perfect gift! 

Gin not your thing? Firstly – weird, why don't you like gin? Are you okay?

 

Love these BRAND NEW Mini Gift sets  Shop today for Friday delivery  Bottlebling.co.uk

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Secondly, have no fear, because Bottle Bling offer Champagne, Prosecco, vodka and much more (all covered in the glitter of your choice, we might add).

The best part? You can add loads of exciting extras to your bling-filled bottle, like fancy glasses, labels and gift boxes.

 

Good luck to all A Level students today  #alevelresults #glitter #celebrate #love

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Honestly, we cannot think of anyone who wouldn't love one of these festive bottles.

Including us.

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We live in a world where unrealistic body expectations are the norm. 

From plastic-pumped celebrities who mould our beauty ideals to shop front mannequins with legs so lithe they could snap, the female form is constantly under scrutiny. 

While usually these expectations have been confined to women's weight and body shape, the humble vagina is the latest body part with an altogether ridiculous beauty ideal being imposed upon it. 

And by humble, I, of course, mean the amazing, life-giving, efficient, temperamental, and wondrous vagina. 

A new product has been developed targeting owners of the aforementioned organs, and the 'intimacy capsules' aim is to prettify the vagina with – wait for it – glitter. 

While we love a bit of glitter to adorn our festival faces, shoving a capsule full of the sparkly stuff up our vaginas does not sound all that appealing. 

The capsules are designed to be inserted into the vagina, and your body apparently dissolves the capsule to create glittery emissions. 

As well as making discharge and sexual secretions sparkle, the capsules promise to change the natural 'flavour' of the vagina to make it taste like 'candy. '

 

A post shared by kyle (@dudley_ky) on

'The flavour is sweet like candy but not overly sweet, just enough to make your lover feel that your Yara (water-lady or little butterfly) is what all vaginas are supposed to look, feel and taste like; soft, sweet and magical!'

The fact that this company insists that vaginas are supposed to taste like candy and secrete glitter is completely ridiculous, and reinforces negative stereotypes about women.

The concept implies that the natural operations of a vagina are sub-par, and that women should stride to be precious, magical little creatures with sparkly vaginas.

Why should the vagina have to deal with the pressure of beauty ideals involving glittery discharge?

What will be expected next, a post-coital fireworks show straight from the cervix? 

The issue here is the potential for unrealistic expectations, and this product's promotion of what a vagina 'should' be, ie candy-flavoured and embellished with tiny iridescent flecks. 

And I get it, this product is a novelty boudoir item, but the implications are there. 

There is also a health and safety issue, as honestly, these Passion Dust capsules sound like a yeast infection waiting to happen. 

Oh, but if your body does respond badly to being stuffed with glitter, it's just one of the many 'joys of being a girl,' according to the company. 

'Scientifically, you have already inhaled or ingested more hazardous 'glitter' and chemicals than what is in our capsules,' reads the website (we'd love to see the 'science' behind these claims).

'You have not gotten sick from those chemicals in your body because the amount that you have ingested is so small that it would take an extremely significant amount to cause you any bodily harm which is why these glitters are deemed FDA approved.' 

'If you've ever had vaginal issues you had them before you used Passion Dust anyway.'

'If you've ever had a yeast infection I'm sure it wasn't caused by glitter, it just happens sometimes (Oh, the joys of being a girl!)," they add.

They also recommend that your 'special time of the month' should be given the glitter treatment too, so you can 'at least make it a pretty mess' while expelling your uterine walls. 

I'll take my au natural clitoris over a glitoris any day, thanks. 

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We know that festival season is an excuse to throw glitter all over everything, but this latest festival fashion innovation is taking the trend to new heights.

We've all had more than a few encounters with roll on body glitter, but the creatives at Go Get Glitter clearly have a talent for working with the sparkly substance.

 

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The glitter cosmetics brand are pushing the boundaries and introducing innovative ways to wear glitter that we never thought possible.

Introducing, the full on glitter top, which literally looks like the stuff of glitter-lover's dreams.

 

A post shared by GO GET GLITTER (@gogetglitter) on

The specialist body art gurus are painting the torsos of festival goers this season with lashings of the sparkly stuff to create wearable clothing purely out of glitter.

The tops are our new obsession, with the brand using intricate and amazing nipple covers to maintain the model's modesty if they're not feeling like freeing the nipple. 

 

A post shared by GO GET GLITTER (@gogetglitter) on

We're itching to try this look out for real, with the high-impact creation turning heads wherever they go, which is clear by their amazing Instagram videos of festival attendees wearing the look out and about.

It may not be a goer for a DIY job, but we'd love to give it a try.

Pass the bucket of glitter, please and thanks. 

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Want to feel fancy AF while sipping prosecco in your PJs? Then you're going to love this.

You can now buy edible glitter to add a bit of bling to your booze.

The shimmering dust adds sparkle to your drink, as well as a slight raspberry flavour, so you can enjoy your night in like a total queen.

And, if you want to add something special to your drinks on date night, edible flakes of heart-shaped gold are also available.

But, as like all great things, the edible glitter and flakes are currently sold out, but keep an eye on this website for when they'll be on sale again.

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Coachella is kicking off this month, and with it comes an Instagram influx of amazing, high-shine festival makeup looks.

We've been uber-envious of all the gorgeous Insta-influencers heading off to the music festival in the sun, but seeing their practice Coachella makeup looks is keeping us sane.

We're feeling super inspired to channel the looks for the Irish festival season, and luckily, Penneys is on the same wavelength. 

Hair crayons €4.00, Glitter Roots kit €4.00

The high street bargain store has just launched their amazing new Prism collection, and there are a few pieces that stand out as absolute festival must haves.

Staying totally up-to-date with festival hair trends, Penneys have created a glitter roots kit, which includes multiple glitter shades to cover up greasy three-day-camping roots.

Penneys have also launched a set of hair crayons, perfect for adding some temporary colour to your locks. 

Face gems €3, Holographic Highlighter stick €3.50

No festival look is complete without a few gem stickers to highlight your favourite features, and Penneys is providing them already arranged, so you don't even have to think aboiut how to apply them.

Channelling the 90s has also never been easier, with body glitter hitting the shelves and giving us all sorts of childhood nostalgia.

The holographic highlighter stick is perfect for both face and body, and would look seriously cool underneath those gems. 

Holographic lip gloss €2.00 each

These holographic mermaid lip glosses are making is super easy to achieve that Kylie Jenner metallic lip festival look. 

And the fact that the shades have adorable names like Fintasia and Mermaid Kiss doesn't hurt either. 

These star shimmer lip balms have the perfect sprinkle of glitter we've been looking for to top coat our lippie.

It looks like this festival season is set to be the most glittery yet. 

So, while we have you; don't forget to have your say in the inaugural SHEmazing Awards this May! It's time to vote, and you can do it right here!

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Ah yes, another day, another amazing makeup find that is glitter based (of course!)

Our latest delightful cosmetic discovery comes courtesy of the gorgeous folks at Black Moon Cosmetics

The founder of Black Moon told Allure that she “wanted to combine three of my absolute favourite things together—glitter, outer space, and the colour black.”

 Well, we certainly won't argue! 

These INCREDIBLE glitters are versatile, and can be used as eyeshadow and lipstick… what's not to love?

The products come in five different space-inspired shades, and can be bought separately or as a lovely little bundle. 

For a single cosmic eyedust you will pay €18, and a set of five will set you back €70.

YES PLEASE! 

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Just when you thought beauty could not get any weirder, fake freckles arrive.

However, these are not the run-of-the-mill, sun-kissed freckles we all adore… they're glittery (of course!)

Yep, people are currently going mad for glitter freckles… and we cannot deny that they do look kind of cool. 

Now, we are not suggesting you rock up to work on a Monday morning donning glittery freckles, but maybe on holidays… or at a music festival?

 

Mermaid sparkles  #glitterfreckles

A photo posted by Alex (@alexreidmybook) on

Remember last summer, when every single woman attending a festival had glitter roots, or glitter under their eyes?

 

#GLITTERFRECKLES. My obsession with #glitter lately doesn't want to stop, lol. I have natural freckles , so I decided to start my own #freckletrend. Glitter @maccosmetics 'gold' from the gold pigment nutcracker set . Brows : light strokes of @anastasiabeverlyhills dipbrowpomade in 'blonde' for most natural look . Lips: also #ABH liquid lip in 'Allison'. Foundation @maccosmetics 'Face&Body' Foundation in N1. Glow: @elciecosmetics #glowenhancer. Highlight : @anastasiabeverlyhills @norvina #gleamglowkit in 'starbust' &'crushed pearl' . #abhallison #maccosmetics #makeuptrend #hudabeauty #wakeupandmakeup #undiscovered_mua #norvina #glow #thatglowtho #freckles #highlight #onfleek #elciecosmetics

A photo posted by Inessa Mendoza (Емельянова) (@inessamendoza) on

Well, this is the 2017 version of that, and we're totally fine with it! 

Glitter at the ready, ladies, because this year is going to be SPARKLY! 

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Nothing makes us happier then a new makeup discovery, and this one is really special. 

Glitter Injections is a cosmetic company owned by the wonderful Jessica Wong, and OH BOY is it sparkly! 

The brand sells a number of glitter based makeup products, such as pressed glitters, highlighters and actual glitter injections. 

 

GET 15% OFF ON ALL ORDERS OVER $40CODE: 15octCOPPER CRUSH PRESSED GLITTER AND LOOSE GLITTER IS BACK IN STOCKMAKEUP BY @nancyaguilar_ 

A photo posted by By: JESSICA WONG (@glitterinjections) on

Prices start at just €10 for the glitter-filled syringes, with the highlighters costing upwards of €20. 

Glitter Injections also ships worldwide, making it suitable for EVERYONE. 

Rule number one: ALWAYS SPARKLE!

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Another day, another unicorn related makeup product to get me overly excited. 

The latest addition in magical creature cosmetics comes to you from the wonderful humans at Violet Voss. 

The company specialise in wonderful glitters, that can be used as eyeshadow or hightlighter (or anywhere really…)

 

Get your hands on our New Iridecent Unicorn Glitter Collection Left to Right: Unicorn Baby Unicorn Snow Unicorn Love Pic Cred: @lipstickjunkieforever

A video posted by Violet Voss®, LLC Cosmetics Co (@shopvioletvoss) on

Violet Voss's latest offering is unicorn inspired glitters, and they are EPIC.

There are four different shades of loose glitter, all inspired by the wonder of 2016's most loved magical creature.

 

When you see the size of our glitter jars in person  Pic Cred: @aspiringmua92

A photo posted by Violet Voss®, LLC Cosmetics Co (@shopvioletvoss) on

Unicorn love, unicorn party, unicorn baby and unicorn snow are the names of these glorious iridescent glitters, and we want them all. 

 

Cut that crease with glitter! Rosalind Glitter Pic Cred: @tesseffects

A photo posted by Violet Voss®, LLC Cosmetics Co (@shopvioletvoss) on

The pots of unicorn glitter cost €8.60 each, which is fairly reasonable in our opinion.

Image result for unicorn gif

Remember ladies, unicorns are REAL.  

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We have seen so many weird and impressive makeup videos in recent months, with the 100-layer challenge taking on a life of its own. 

Image result for 100 layers challenge

Katie Butt, professional makeup artist, has become our new cosmetic hero for doing a full face of makeup… using glitter.

Just glitter… nothing else. 

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Katie uploaded a video on her popular Instagram account, where she shows her fans how she created this mesmerising look. 

 

GLITTER FACE Hi guys I hope everyone's Monday isn't too bad! I thought I would do this for a bit of fun, I don't know who/if this has been done before but I haven't seen any full face glitter videos to give credit to. Hope you guys like it. Face- @glittertubes in brassic and tutti Highlight- glitterinjections in vintage chic Bronzer- @glitterinjections in copper crush and natural beauty Contour- glitterinjections chocolate kiss Blush- glittertubes in prep Brows- glitterinjections in chocolate kiss Eyes- glitterinjections in mariposa and glittertubes in space and shard Lips- glittertubes papercut . Brushes- @mymakeupbrushset #makeupchallenge #fullfaceglitterchallenge #glitter #allmodernmakeup #makeuptutorialx0x #maquillajesvideos #videosfashions #makeupclips #hynaughtymakeup #beautyqueens4ever #peachyqueenblog #fakeupfix #make4glam #juliekay #makeupartistsworldwide #fabumakeup4u #universodamaquiagem_oficial #wakeupmakeup #flawlesssdolls #brian_champagne #thebeautybombb #malakhossam #lunarimakeup #fiercesociety #featuring_muas #glittertubes #glitterinjections #wig #shimycatsmua

A video posted by Katie Butt Creator. (@katieelizabethbutt) on

Dying. Dead. 

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To be honest, paint is never really a topic of discussion here in Shemazing HQ. That is, until this little collection came along.

Dulux have come out with a Made By Me range and it contains all the sparkle under the sun.

dulux-made-by-me-glitter-swatches

The colours the paints come in are Disco Pink, Copper Glitz, Gold Rush, Star Dust, Scarlet Sparkle, Silver Shimmer, Sparkling Silver and Steel Diamond.

Aren't they dreamy?

Screen Shot 2016-10-26 at 13.58.30

They're not supposed to be for covering a whole wall, but are intended for painting over a mirror frame, or boxes or vases or basically anything you want.

We think our houses are soon going to be covered in this.

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