When best friends Georgia Gibbs and Katie Wasley posted a photo of themselves sharing a laugh at Sydney Harbour in recent months, they were absolutely flabbergasted by the backlash they received from fellow Instagram users.

Honing in on the difference between the women's body types, social media users branded Georgia a 'bad friend' for allowing her smaller frame to highlight Katie's curvier figure. (Yeah, we know, what?)

 

Love you unconditionally @katewas_#SunburnIsReal

A post shared by GEORGIA MAE (@georgiagibbs_) on

Recalling some of the remarks made at their expense, Georgia remembered: "You have photoshopped yourself thinner or your friend bigger, what kind of friend are you?' was one of the comments. It broke my heart because Kate and I are best friends why would I do that?'

Despite deleting the negative comments, the women felt they hadn't done enough to combat the bodyshaming, and decided to establish an Instagram account which celebrates all shapes and sizes.

"The fact that a simple picture of two people together went so viral purely because of their body types shocked me," Georgia admitted.

With that in mind, the two women created Any Body which encourages women to celebrate body diversity and pay tribute to each other's differences.

"Any Body was created because no one should have to deal with that and it shouldn't even be acknowledged."

"All I see here is two women, not one "skinny" woman and one "curvy" woman. Stop comparing everyone to each other and accept every person as beautiful in their own right."

"You have so much more to offer than just what's skin deep," they write alongside their posts.

 Responding to the support they have received from women worldwide, they wrote: "We are so incredibly humbled by the response we have had from you beautiful women."

"We never expected so much love and we are so proud to see so many of you empowered and proud of your individual and beautiful bodies."

"We're best friends we walk next to each other every day and love each other for who we are and for so much more than our appearances, size 6 or 16 WHO CARES, health & happiness over size!" they tell followers.

That's a message we can get on board with. 

Oh, and while we have you; don't forget to have your say in the inaugural SHEmazing Awards this May! It's time to vote, and you can do it right here!