Dieters should brace themselves for 4:12pm as this is the time that they are most likely to crave unhealthy food.

According to a study carried out by Seasonal Berries, the biggest downfall for dieters is snacking on crisps, biscuits and chocolate.

Nutritionist Dora Walsh, founder of Nutriheal Nutrition Clinics, said: “Sticking to a diet for some people can be tricky, and understanding that 4.12pm is the time people crave sweet and unhealthy snacks means that you should be prepared for this so you don’t ruin a diet plan.”

During the afternoon, a person’s blood sugar can be particularly low which in turn causes you to crave sweets and unhealthy food. However, eating little and often throughout the day is the best way to overcome this.

Berries are a great food to stop cravings getting out of control as they are “naturally sweet” and can be “incorporated into recipes or eaten alone as a snack”.

So, on your next shop, head to the fruit aisle and avoid the sweets stand on your way.