Uh-oh! Kim Kardashian had a bit of an awkward moment at her book signing for Selfish this week.
After making her way inside the venue in New York to meet with fans and sign copies of her book, she was ambushed by angry animal rights protestors.
Kim is no stranger to wearing expensive fur and the protestors chose this time to make a stand about it.
One person said: "I just want to say that you're the most disgusting human being on this planet."
"Shame on you for supporting the fur industry," added another.
One poster even showed a Photoshopped picture of Kim holding up a skinned dog.
One protestor was escorted from the building after asking the Keeping Up With The Kardashians star “Can you make it out to all the animals that have been killed for you to wear fur coat?"
Somehow, we don't think this will stop her choice to use fur for fashion as she just smirked and carried on with the book signing, but it's great to see that people are promoting animal rights.