When everyone from Barack Obama to the Pope has gotten on board with a trend, it's clear something needs to stop.
Luckily, Prince Harry is stepping up to the plate as the first celebrity anti-selfie campaigner (though One Direction's Liam gave the role a good bash too).
The Prince was making an appearance in Canberra, Australia this week after touching down for a four-week placement with the Australian Defence Force. But he's there to work, people, not to take selfies, and he was quick to give out to one young fan who asked for one.
"Just take a normal photograph"… Solid advice right there.