Move aside, Christian Louboutin: Gianvito Rossi is about to be crowned kings of shoes.
And while catwalks are full of offspring-of-famous-folk trying to carve their own niche in the industry – it’s also been well-documented that a lot of the time their efforts fall somewhat short.
Not so with the talented Gianvito, however – the second generation of the prolific Rossi fashion dynasty who has already shown that he can very much stand on his own two feet.
Son of shoe extraordinaire Sergio, his creations can be seen on a host of famous ankles including Jennifer Lopez, Beyonce, Kim Kardashian and Cheryl Cole.
“I grew up among shoes. That was my playground as a child, it has always been a part of my life,” he said in one recent interview. “Right after high school, I started collaborating with my father and I learnt everything from him.”
Earlier this year, he opened his first London store on Mount Street (Christopher Kane and Celine are neighbours). His flagship is in Milan, but he also has outlets in Paris and Hong Kong. And rumour has it that he will shortly open another chic outlet in Manhattan's Upper East Side.
Indeed, whisper it, fashionistas-in-the-know are now declaring that Christian Louboutin, Jimmy Choo, and Manolo Blahnik have officially been overtaken by Gianvito Rossi’s wares.
So, if you’re in the market for a pair of beautiful Italian shoes – start saving up your pennies, because sadly his creations aren’t cheap (prices start from €395 for a patent-leather pump). But it you're looking to stay ahead of the fashion pack, Gianvito Rossi can certainly help.