When you think Lidl, you most likely think groceries, nifty deals and great prices.
Well, be prepared to associate New York Fashion Week with the affordable label, as Lidl prepares to present it's new clothing collection with Heidi Klum to the world during the mega fashion event.
On 7 September in the Big Apple, Heidi Klum and Lidl will unveil their highly anticipated #LETSWOW fashion campaign at NYFW.
— Heidi Klum (@heidiklum) August 9, 2017
'Working alongside Heidi Klum, a highly successful and creative designer, we are bringing affordable fashion to the forefront,' said Liam Casey, Commercial Director of Lidl Ireland.
'The #LETSWOW concept is all about surprising our customers with a trend-led fashion collection at highly competitive prices.'
'We look forward to offering our customers our most extensive fashion range to date.'
Here's a sneak peek at the collab, landing in stores on September 18.