Jessica Simpson shows off her new slimmed down figure

Wow, Jessica is looking hot in these new promo pictures for her clothing line, featuring a sexy white swimsuit with a retro feel that we really, really want.

Following the birth of her daughter Maxwell in 2012, Jessica signed an endorsement to work with Weight Watchers in a bid to lose the 70 pounds she had put on during the pregnancy.

Shortly after Jessica fell pregnant again and gave birth to son Ace last June. However she is now back as a spokesperson for Weight Watchers and if these pictures are anything to go by she must be doing them proud!