The Advertising Standards Agency has ruled that pyramid shaped tea bags really are better than round ones.
Tetley filed a complaint against their rival PG Tips as they felt their advert showing the difference in ‘brewing power’ between a pyramid and a round tea bag was exaggerated and misleading to viewers. However, the ASA’s decision states:
“We considered consumers would interpret the visual demonstration to be a representation of a simple consumer experiment and would not interpret it as a representation of a detailed scientific test.
“We considered consumers would interpret the demonstration to mean that, in general, a pyramid tea bag was more efficient at brewing tea than a round tea bag.
“Unilever provided test results which showed that the infusion of tea, at 40 seconds and two minutes into brewing, was greater when using a pyramid tea bag than when using a round tea bag.
“We therefore concluded that the ad did not exaggerate the capability and performance of the advertised product and was not misleading.”
So there. It’s official – pyramid tea bags are the best. Though we don’t think either Tetley or PG Tips could hold a flame to Barry’s or Lyons!