This is wayyy funnier that it probably should be…
SuperValu have suffered something of an embarrassing autocorrect fail on a text they sent out to customers today.
The text read: “Special! THUR-FRI, Amazing Turkey Offer, Frozen Bastard Turkey 4kg-5kg was €18.99, NOW ONLY €7.99, save €11. Quotas Apply….”
Yes, that’s right…bastard turkey.
Sounds perfect at the Christmas dinner table, no?
The company have yet to address the accidental spelling error on their social media accounts; however they did follow up with a second text that read: “Apologies to all our customers for the error in the text message that was sent earlier this morning. We did not mean to cause any offence. The message should have read: Special! Thur-Fri, Amazing Frozen Basted Turkey 4kg-5kg.”