Introducing fizzy milk: This product is set for the supermarket shelf

Remember the last time you gazed at a pint of milk and wholeheartedly wished there existed a carbonated version?

Yeah, us neither, but maybe we're just behind the times.

According to new reports, fizzy milk is an actual product which was created by dairy cooperative Arla Foods as an alternative to unhealthy fizzy drinks.

Back in 2016, Arla Food announced that they planned to create a sparkling milk and fruit drink, a milk and tea drink as well as a protein-rich energy drink, and now they've only gone and done it.

Commenting on the new product, which is set to be trialled in the UK, UAE and Singapore, Hanne Søndergaard, executive vice president for global marketing and innovation in Arla explained the motivation behind its creation.

"By addressing the beverage market more strategically, we can double the size of our playing field for liquid milk products and capture significant growth opportunities for Arla," he said.

"Through branded milk-based beverages we can create more value for our farmers," he added.

Those behind the interesting new product hope the carbonated version will appeal to teenagers… so, we'll have to wait and see on that one.